Matt Tietjen is a business consultant with over 20 years of hands-on experience across operations, franchise management, and small business strategy. That experience was built inside real businesses spanning ground-floor operations through multi-unit leadership and advisory roles across inner-city, suburban, and rural markets throughout the Mid-Atlantic and Northeast.
Matt is the founder of Build a Brand, a South Jersey business consulting firm helping small businesses navigate change through clarity, strategy, and practical AI implementation. He holds a Google Certified Generative AI Leader certification issued by Google Cloud in January 2026 and has maintained an active AI practice since 2021.
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